Adding Revenues from the Conversion Pixel
The default behavior of the conversion tracking pixel is to record the revenue of the current click if it receives revenue as a parameter.
- This means that: if the tracking pixel is called again for the same click (same subID) but with a different revenue value then CPV Lab Pro will register the last value as the revenue.
But, there is another behavior possible!!
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You can sum-up the revenues passed through the tracking pixel for the same click, if the tracking pixel fires multiple times.
In order to activate this behavior you will have to add the ‘&cladd=true’
modifier to the tracking pixel URL.
Example1: Default behavior of the conversion pixel
If the CPV Lab Pro conversion pixel is called as:
http://cpvlabpro/adclick?subid=qqqqqq_1_2&revenue=11
- This will set the revenue to 11 for the click having ‘qqqqqq_1_2’ as subID.
If the conversion pixel fires again as:
http://cpvlabpro/adclick?subid=qqqqqq_1_2&revenue=12
Then the revenue for the click with ‘qqqqqq_1_2’ as subID will be set to 12.
Example2: The modified behavior to Add Revenues Together
- If the tracking pixel is called first like:
http://cpvlabpro/adclick?subid=qqqqqq_1_2&revenue=11&cladd=true
- This will set the revenue to 11 for the click having ‘qqqqqq_1_2’ as subID.- If the tracking pixel fires again as:
http://cpvlabpro/adclick?subid=qqqqqq_1_2&revenue=12&cladd=true
- Then the revenue for the click with ‘qqqqqq_1_2’ as subID will be set to the sum of the above 2 revenues, so
11 + 12 = 23
- Then the revenue for the click with ‘qqqqqq_1_2’ as subID will be set to the sum of the above 2 revenues, so
This is most useful when:
- you have more than one offer in a campaign that a visitor can convert on multiples times
- Or where you receive a payout for the initial click and also a conversion on the backend
Requirements for this feature to work:
- the offer source has to support sending the revenue in the url using a token
- and to use the
'cladd=true'
parameter in the conversion pixel
You’ll enter your conversion pixel at the offer source as:
http://cpvlabpro/adclick.php?cladd=true&revenue=<revenue-here>
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Note: Be sure to double check what parameter and token your network/source uses to pass or postback the revenue.
In the example above, the parameter is “revenue” and the token is <revenue-here>
When this pixel is called multiple times from the network/source for each conversion, the revenue will be added each time it’s passed or posted from the Network/Source.
- Example:
- first call will be:
http://cpvlabpro/adclick.php?cladd=true&revenue=10
- in CPV Lab Pro the revenue is $10.
- then the network calls the tracking pixel again for a new conversion:
http://cpvlabpro/adclick.php?cladd=true&revenue=$15
- $15 will be added to the First Call => $25 revenue
- first call will be:
This feature will also work regardless of what additional pixel functions you are using, such as:
- with the 'subid' parameter
- with the 'ofr' parameter
- with the tracking cookie parameter 'cpvlabclick'
Don’t forget to set the parameter and token the offer source uses for sending the revenue in URL.