Clickbank integration for Vendors

This guide shows how a seller / vendor that is using Clickbank to promote his offers ca track his affiliates and campaigns with CPV Lab or CPV One ad tracker.

  • In Clickbank you can track conversions by third party trackers in 2 ways:
    • Old method: with an instant notification calling a postback URL. Here is the guide.
    • New Method: server to server tracking with a single postback URL (the current guide)

Both methods work just fine, but the new method with the unique postback URL is easier to be implemented.

Clickbank Postback URL

Clickbank (opens new window) has added the option to integrate with other platforms (like 3rd party trackers) via a general Postback URL.

The Postback URL can connect 2 systems server to server.

Clickbank will call an URL (provided by the tracker) to send information about the conversions registred via server to server.

As there are both vendors and affiliates that are using CLickbank and need a tracker (opens new window), we have a guide for affiliates and one for vendors.

This is the guide for vendors or sellers promoting their offers through Clickbank and tracking the campaigns with CPV Lab (opens new window) or CPV One (opens new window).

What to setup in CPV Lab

These are the settings you need to do in your CPV Lab or CPV One tracker in order to run a campaign with Clickbank offers and track everything correctly.

Below we will use CPV Lab as an example, but the settings are the same for the cloud ad tracker, CPV One.

Import Clickbank as an Offer Source

  • On the Sources -> Offers Sources page you need to import Clickbank (vendor) offer source from the catalog.

  • The template for it will contain all the tokens and the postback URL in the right format.

Offer source Clickbank affiliate setup

  • In the Custom Fields of the "Clickbank (vendor)" template you will see the following tokens to receive information from Clickbank

    • Affiliate
    • Role
    • Currency
    • Vendor Earnings
    • Order_id
    • Event Type
  • click Save.

Add Clickbank Offers in CPV Lab | CPV One

Now you will add your Clickbank offers in CPV Lab in order to use them for your campaigns.

  • Go to "LP & Offers" menu and add your Clickbank offers in CPV Lab
    • make sure you select "Clickbank (vendor)" as your Source
    • you can add the offers directly in the campaign setup as well
  • When entering Clickbank Offer URLs, be sure to include the Vendor Tracking ID Parameter supported by Clickbank to the end of the offer URL followed by the "subid" CPV macro as: &vtid={!subid!}

Offers Clickbank in CPV Lab

WARNING

It is important to add the parameter `vtid={!subid!}" because this is the vendor ID and allows Clickbank to attribute correctly the conversion.

Depending on your affiliate link, you will have to add the vtid parameter with & in front or with ?.

Example:

  • If your affiliate link is like this: https://de215b2ko-hfph6cz6wjgf453.hop.clickbank.net

    • Then you need to add an ? before the vtid parameter, like this: https://de215b2ko-hfph6cz6wjgf453.hop.clickbank.net?vtid={!subid!}
    • This is because the "vtid" parameter is the only parameter for your affiliate link
  • If your affiliate link is like this: https://de215b2ko-hfph6cz6wjgf453.hop.clickbank.net?aff=1243

    • Then you need to add an & before the vtid parameter, like this: https://de215b2ko-hfph6cz6wjgf453.hop.clickbank.net?aff=1243&vtid={!subid!}
    • This is because you have multiple parameters for your URL

Setup the Campaign in CPV Lab | CPV One

If you are a vendor and you want to run campaigns to your offers that are listed on Clickbank, you will have the following setup.

  • Create a Lead Capture campaign or a Landing Page Sequence campaign
  • Fill all the information required for
    • General Settings
    • Tracking Settings
    • Macros and Tokens (where you select the traffic source)
    • Landing pages (if you use a landing page)
    • Offers (here you select the offer from Clickbank)

Create campaign with Clickbank Offer

  • Save the campaign

Setup a campaign to track your affiliates

In order to track your affiliates from Clickbank that are promoting your offers, you will have to setup a campaign like this:

    1. Setup a Direct Link and Landing Page campaign
    1. Select "Organic Traffic" for your Traffic Source (as you don't know from where your affiliates traffic is coming)
    1. Add an "Affiliate" custom token with the value hop in order to track the affiliates
    1. Add your Landing Page (for the offer you promote) on the Landing Page section
    1. Add your offer with the vtid parameter in the Offers section
    1. Add the code from Step 1 in the landing page for the links going to your offer from Clickbank
    1. Add the tracking code from Step 2 in your landing page

What to setup in Clickbank

  • In order to receive information about your earnings and conversions in your tracker you need to setup in Clickbank the postback URL provided by CPV Lab for your "Clickbank (vendor) offer source".

  • For that, you need to do the following in your Clickbank account:

  • Add a new integration

Create a new integration in Clickbank

  • Select "Custom Postback/Pixel"

Create a new integration in Clickbank

  • Select "Global" for "Integration Level"
  • Select the event types for which you want this integration to work (Purchase, order form impression or upsell)

Postback Event Types in Clickbank

  • Paste the Postback URL provided in your campaign setup page in the "Tracking Pixels" section for Clickbank.

Clickbank postback from CPV Lab

It will look like in the image below:

Setup Postback URL in Clickbank

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