CPV One and Google Tag Manager

Easily Manage Conversion Tracking with Google Tag Manager

Google Tag Manager (opens new window) (GTM) is used for managing and deploying marketing tags on a website without modifying the code.

GTM lets you easily manage conversion tracking tools like CPV One's pixel and your lander or offer tracking scripts. This eliminates the need to modify your website code, making updates and maintenance a breeze.

Important Note: While CPV One | CPV Lab doesn't directly integrate with GTM, setting it up is just as simple as implementing their scripts without GTM. If you already have GTM on your website, the process is even easier.

How to add a conversion tracking pixel to GTM

To get started with Google Tag Manager, you'll need an account. If you don't already have one, you can create it by visiting https://tagmanager.google.com/

1. Create a GTM account

• Provide the name of your account and country.

2. Set up the container

• Provide the name of your container and select your targeting platform.

• Then, agree to the Google Tag Manager Terms of Service Agreement by clicking Yes.

• Copy the scripts from the Install Google Tag Manager window and put them on your web page.

3. Add a tag for a conversion tracking pixel

Firstly, you need to get the conversion tracking pixel or/and direct traffic code from your CPV One | CPV Lab instance and paste it into the new tag. Read the Tracking Code and Tracking Links and/or Direct Traffic Features on how to get that.

• In the GTM dashboard, click Add a new tag

• Provide a name for your tag and click on Tag Configuration

• Now, let’s create our conversion tracking pixel by selecting Custom HTML as the tag type

• From your CPV One instance, copy the tracking code into the HTML field and click Triggering.

• Select a trigger event that should fire your tag. In our case, Page view.

• Click the Save button

• After creating your tag, make it active on your website by clicking the "Submit" button

FAQ

What if GTM says that they have detected malware?

• The solution for this is to set up a custom tracking subdomain.

  • If you use this Tag on the yoursite.com website, then you will set up go.yoursite.com as a custom tracking domain in CPV One.
  • Then, you will select go.yoursite.com as the tracking domain in your campaign from CPV One.
  • All tracking links and tracking codes will use the go.yoursite.com subdomain instead of the default tracker domain (cli-xxx.clprdr.com).

• This will be accepted by Google since you have the same root URL in the tracking code and in your website.

• It is recommended to use your custom domains, because the tracker domain may be shared across multiple users.

• You can find more details about setting up custom tracking domains in this article:

  • Custom Tracking Domains in CPV One

• Information about why custom tracking domains are important in this blog article:

  • Custom Tracking Domain in Affiliate Marketing (opens new window)